About This Course

A comprehensive Retail Management course covers essential topics such as an introduction to retailing, the roles and responsibilities of retail managers, and the evolution of retail in a global context. It delves into the retail environment, market analysis, and strategy formulation, including location and merchandising principles. The course also addresses category management, retail operations, supply chain management, and retail marketing strategies. Key components include advertising, promotions, the impact of technology, e-commerce, financial management, and human resource management. It highlights current trends, future innovations, and practical applications through case studies and project work, ensuring a blend of theoretical knowledge and real-world experience, culminating in continuous assessment and certification.